In recent years, natural body care products have gained immense popularity, with consumers becoming more conscious of what they put on their skin. One brand that often comes up in discussions about clean and natural skincare is Native. But how natural is Native’s body wash, really? In this article, we’ll take a deep dive into its ingredients, effectiveness, and overall formulation to help you decide whether it truly aligns with your natural skincare goals.
What Does "Natural" Really Mean?
Before we break down Native’s body wash, let’s first define what "natural" means in the beauty industry. Unfortunately, there are no strict FDA regulations around the term, so brands can market products as "natural" even if they contain synthetic ingredients. A truly natural product should:
Be free from harsh sulfates, parabens, phthalates, and artificial dyes
Use plant-derived or mineral-based ingredients
Contain gentle, biodegradable cleansing agents
Avoid excessive synthetic fragrances
Now, let’s see how Natural Body Wash stacks up.
A Closer Look at Natural Body Wash Ingredients
Native promotes itself as a clean and natural brand, but let’s analyze its key ingredients to determine how well it lives up to that promise.
1. Cleansing Agents – Gentle & Sulfate-Free
Instead of using sulfates (like SLS or SLES), which can be harsh and drying, Native relies on coconut-derived surfactants such as:
Sodium Cocoyl Isethionate – A mild cleanser derived from coconut oil that creates a rich lather without stripping the skin.
Cocamidopropyl Betaine – Another coconut-derived surfactant that enhances foaming and provides a gentle cleansing experience.
Verdict: Good! These ingredients are milder than traditional sulfates and suitable for sensitive skin.
2. Moisturizing & Skin-Conditioning Ingredients
Native includes a few ingredients that help hydrate and nourish the skin:
Glycerin – A humectant that draws moisture into the skin, preventing dryness.
Sodium Chloride (Salt) – Helps to thicken the formula and can mildly exfoliate.
Citric Acid – Balances pH and keeps skin from feeling stripped.
Verdict: Decent! While there aren’t many deeply moisturizing ingredients, the formula isn’t overly drying.
3. Fragrances – Natural or Synthetic?
Native body wash is known for its pleasant scents, but are they natural or artificial? The label often just says "Fragrance (Parfum)", which doesn’t clarify if it's naturally sourced or lab-created.
Verdict: Unclear! Without more transparency, it’s hard to determine whether the fragrances are 100% natural or partially synthetic. If you have sensitive skin, a fragrance-free option might be a better choice.
4. Preservatives – Are They Safe?
To prevent bacteria growth, Native uses phenoxyethanol, a common paraben-free preservative. While it’s generally considered safe, some people with extremely sensitive skin may prefer completely preservative-free options.
Verdict: Safe for most, but not 100% "natural".
How Does Native Body Wash Compare to Truly Natural Alternatives?
If you’re looking for a truly all-natural body wash, you may want to compare Native with alternatives like:
Castile Soap-Based Washes (e.g., Dr. Bronner’s) – Made with pure oils, but can feel drying.
Oil-Based Cleansers – Use only plant oils and botanical extracts, ideal for ultra-sensitive skin.
Organic Body Washes – Certified organic brands may offer zero synthetic ingredients.
Native body wash is a good balance between natural and mainstream body washes. While it avoids harsh sulfates and parabens, it does contain some lab-made ingredients, making it more of a "clean beauty" product rather than a 100% natural one.
Looking for a Natural Alternative? Try AtomFresh Natural Body Wash!
If you’re searching for a truly natural body wash that’s gentle, effective, and nourishing, AtomFresh Natural Body Wash is a great alternative.
✔ Sulfate-free, paraben-free, and phthalate-free
✔ Made with plant-based surfactants for a gentle cleanse
✔ Infused with botanical extracts to nourish your skin
✔ Features a refined fragrance with a fresh and lasting scent
Upgrade your shower routine with a body wash that’s truly natural and skin-friendly. Try AtomFresh Natural Body Wash today!